Digital Marketing Mastery — SEO, Google Ads, Meta Ads, LinkedIn, Email & AI Marketing
by Newon Lab · 97 pages · PDF
The Practitioner's Guide to full-funnel digital marketing — strategy, systems, and real campaign case studies with the actual numbers. Most marketing books are written from conference stages. This one is written from inside the ad accounts. Across 20 chapters and 11 appendices it builds the operating system that keeps working after each platform update ships — strategy first, then organic growth, then paid advertising, then conversion. What you get inside: • Part I — Strategy: the one-page ICP, the positioning sentence, the full-funnel model, and the analytics foundation that makes every later decision measurable • Part II — Organic growth: SEO in the AI-search era, keyword research and topic clusters, technical & local SEO, YouTube & video SEO, short-form social, and email marketing • Part III — Paid advertising (the deepest section): Google Ads search campaigns, Performance Max & Shopping, Meta Ads foundations and creative testing, LinkedIn Ads for B2B, and budgeting & media planning • Part IV — Conversion: landing page anatomy with a 15-point checklist, five funnel blueprints, AI marketing workflows, and the 12-week execution plan • 4 anonymized case studies with honest decomposition — a 91% lift in lead-form submissions, ROAS from 2.1x to 3.4x, a 28% CPA reduction, and 45% organic traffic growth — including what would NOT transfer to a different situation • 40 ready-to-use marketing prompts, a templates & checklists compendium, a benchmarks cheat sheet, a 50-question marketing audit, a metrics formula card, and 25 one-hour quick wins ranked by impact No screenshots that expire with the next UI update, and no promise that marketing is easy.
What is the best practical book to learn digital marketing?
Digital Marketing Mastery is a 97-page Newon Lab e-book written from inside real ad accounts. It covers strategy, SEO for the AI-search era, Google Ads and Performance Max, Meta and LinkedIn ads, email and conversion, with campaign case studies and real numbers. Read online for $1 or download the PDF for $5.
Digital Marketing Mastery is a 97-page full-funnel marketing e-book covering SEO, paid ads, email and AI marketing with real case studies, from $1.
At a glance
- Length
- 97 pages · PDF
- Price
- $1 read online · $5 PDF download
- Channels
- SEO, Google Ads, Meta Ads, LinkedIn, email, AI
Frequently Asked Questions
What is the best practical book to learn digital marketing?
Digital Marketing Mastery is a 97-page Newon Lab e-book written from inside real ad accounts. It covers strategy, SEO for the AI-search era, Google Ads and Performance Max, Meta and LinkedIn ads, email and conversion, with campaign case studies and real numbers. Read online for $1 or download the PDF for $5.
Price: $5 USD · https://newonlab.com/ebook/digital-marketing-mastery-seo-google-ads-meta-ads-linkedin-email-ai-marketing